What do the best Multi-Channel Marketers know (and when did
they know it)?
Presented by Roy Wollen, Principal of Database Marketing
Consulting, Inc.
As media channels fragment and customers become more
sophisticated, multi-channel marketing is quickly escalating beyond
a ‘nice-to-have’ strategy into a critical success factor for most
companies. Effective marketing across multiple channels requires
organizations to simultaneously master their own knowledge of
customer behavior, the integration of customer facing channels and
marketing processes that are based on solid planning and ROI
assessments. This presentation focused on these topics as the
building blocks of multi-channel marketing, as well as providing a
checklist for multi-channel marketing success.
Downloads
What do the
best multi-channel marketers know - Cross Channel Presentation
(1MB)