Winning Competitive Advantage Online through Metrics
Presented by Doug Klein, Senior Strategist, Web Associates
Online metrics present unique challenges – effectively
collecting the right ones with the right technologies and about the
right audiences. But it’s worth your effort because these metrics
give you invaluable data about our generation of New Consumers that
will greatly change how you think about both your online and
offline campaigns.
- What specific keywords, messages, media and interactions will
they respond to?
- How should your campaigns be uniquely structured for different
stages of the Decision Cycle?
- How do we engage them in your website and turn them from
passive, disinterested visitors into an army of brand-building
online Influencers?
The password to the linked downloadable presentation is
Metrics.
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