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Research
Alterian’s research program is designed to develop new insight on issues and trends that affect direct marketers. More importantly, Alterian believes that although many trends are easily interpreted as challenges because of their short terms impacts, it is critical to view the evolution of marketing with an eye for the opportunities they present.
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Alterian Annual Survey:
How Engaged is Your Brand?
The marketing industry continues to evolve and marketers are shifting traditional methods to an individualized interaction between the consumer and the brand. The results from this survey outline the findings of nearly 1,500 marketers.
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Brands At Risk
Alterian’s report, Your Brand: At Risk or Ready for Growth? provides a clear view of just what 21st Century corporate engagement might look and feel like and, more specifically, what will be the outcome for competitiveness and the emergent role of the marketer and businesses in general.
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Alterians 7th Annual Survey Results Brief
Alterian’s 7th Annual Survey Results Webinar discovered just how ready marketers are to really engage their customers. Bob Barker presented the survey findings including exclusive insight into the methods and investments that marketers are currently exploring and implementing.
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2008 Annual Survey Results Brief
2008 Annual Survey Results Brief
Alterian's 2008 Annual Industry Survey
Alterian's 6th Annual Survey Results Webinar offered insights into how technology should be empowering marketers to help them have a productive day.
With the Marketer's Day becoming more and more complicated as channels are proliferating, creating and managing multi-channel campaigns has never been more challenging. Alterian believes it is imperative that the right technology is used throughout the Marketer’s Day to empower the marketer with better insights of the customer, making it easier to engage and to demonstrate results.
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Alterian's 2008 Annual Survey Results Brief
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Alterian's 2007 Survey Results Brief
2007 Annual Survey Results Brief
Alterian's 2007 Annual Industry Survey
The main objective of this survey is to perform an analysis of the database, digital, and direct marketing industry; the current challenges, and anticipated investments and trends. This survey summarizes the consensus gathered and aims to provide some insight as to what the results may indicate for the industry. In this year’s survey we can see quite clearly from the results that emerging technology, changing consumer behaviors, and a plethora of new marketing channels make the role and journey of marketers today even more challenging. With improving the customer experience as their primary goal, what resources are marketing departments investing in? Some of the results may surprise you.
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Alterian's 2007 Annual Survey Results Brief (557KB)
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2007 Annual Summit Survey Report
Alterian Annual 2007 Summit Survey Findings
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2006 Annual Survey Results Brief
2006 Annual Survey Results Brief
Alterian's 2006 Annual Industry Survey
Offline. Online. Are they working inline? Can two become one? Throughout our industry, one topic is causing major discussion. It’s the question of how to integrate online and offline marketing. Alterian received insight from over 500 global marketers, marketing services providers, integrated agencies and systems integrators to comprise the results of Alterian’s 2006 Annual Survey. The premise behind the survey was to gain a better understanding of how traditional direct marketing activity and online direct marketing communications, such as email marketing, can be integrated to help guide the way to the tangible rewards of true online-offline integration. The survey results help paint a clear picture of the landscape today and answer the questions: Are the same levels of budgeting and data analysis being applied to both disciplines? Which services would help you take the lead in providing both types of activity? What are the main benefits of integration?
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2006 Alterian Annual Survey Results Brief (2MB)
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2006 Partner Summit Survey Findings
Partner Summit Survey Findings
Partner Summit London 2006
Survey reveals increasing demand for integrated marketing, but obstacles remain. Delegate roundtable reveals 'silo-mantality' and 'creative focus' as key barriers.
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Partner Summit Survey Findings (42KB)
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2006 Think Tank Survey Results
Think Tank Survey Results
Annual Think Tank Event Chicago 2006
Survey finds 88% of MSPs support B2B customers. Despite growing focus, B2B technology and services remain under-developed. Marketers also struggle to link email addresses with consumer identities and customer database.
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2006 Annual Think Tank Survey Findings (36KB)
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Trends in Direct Marketing
Executive Event Brief. Trends in Direct Marketing: The Evolution of
Channel Effectiveness and Marketing Metrics
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Alterian Annual Survey 2005
2005 Annual Survey Results Brief
Alterian's 2005 Annual Industry Survey
Get under the skin of the database marketing industry. Download a copy of Alterian's third annual survey review to uncover what makes direct marketers tick. Discover how they feel about the future and the challenges facing our industry today. This document will offer you an unparalleled level of insight into the state of the direct marketing industry and where the biggest opportunities lie for marketers and marketing services providers alike.
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2005 Annual Survey (934KB)
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2004 Annual Survey Results Brief
Alterian's 2004 Annual Industry Survey
In October 2004 Alterian conducted its annual survey, this year the research considers the attitudes of almost 600 marketers and marketing service providers (MSPs) in the UK and North American direct marketing industries.