Database Marketing: The State of the Union 2005
Executive Workshop and Roundtable Discussion
In March 2005, Alterian hosted an event in Chicago with
representatives from 41 leading marketing services providers in
attendance. The event brief reflects the feedback and perspectives
of those attendees on topics such as future channel effectiveness,
channel spend, use of lifetime value metrics and the ability to
measure ROI.
Downloads
Trends in
Direct Marketing (182KB)