2006 Annual Survey Results Brief
Alterian's 2006 Annual Industry Survey
Offline. Online. Are they working inline? Can two become one?
Throughout our industry, one topic is causing major discussion.
It’s the question of how to integrate online and offline marketing.
Alterian received insight from over 500 global marketers, marketing
services providers, integrated agencies and systems integrators to
comprise the results of Alterian’s 2006 Annual Survey. The premise
behind the survey was to gain a better understanding of how
traditional direct marketing activity and online direct marketing
communications, such as email marketing, can be integrated to help
guide the way to the tangible rewards of true online-offline
integration. The survey results help paint a clear picture of the
landscape today and answer the questions: Are the same levels of
budgeting and data analysis being applied to both disciplines?
Which services would help you take the lead in providing both types
of activity? What are the main benefits of integration?
Downloads
2006 Alterian
Annual Survey Results Brief (2MB)