2007 Annual Survey Results Brief
Alterian's 2007 Annual Industry Survey
The main objective of this survey is to perform an analysis of
the database, digital, and direct marketing industry; the current
challenges, and anticipated investments and trends. This survey
summarizes the consensus gathered and aims to provide some insight
as to what the results may indicate for the industry. In this
year’s survey we can see quite clearly from the results that
emerging technology, changing consumer behaviors, and a plethora of
new marketing channels make the role and journey of marketers today
even more challenging. With improving the customer experience as
their primary goal, what resources are marketing departments
investing in? Some of the results may surprise you.
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Alterian's
2007 Annual Survey Results Brief (557KB)