2009 Annual Survey Results Brief

Alterian's 7th Annual Industry Survey

Alterian's 7th Annual Survey Results offers insight into the methods and investments that marketers are currently exploring and implementing to engage with their customers.

The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer.

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Alterian's 2009 Annual Survey Results Brief