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Extending Email to Social Networks
Leverage the increasing reach of your subscribers and continue to grow your audience by combining email and social media.
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10 Steps to Effective Email Marketing
10 Steps to Effective Email Marketing. Email has emerged as a cost-effective, efficient, real-time marketing channel defiantly challenging the traditional methods of customer contact. No other medium – offline or online – provides Marketers with such a direct, personal, interactive and measurable customer communication capability, and Marketers are increasingly demanding e-execution capability within their marketing toolkit.
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Delivering Intelligent Email
Delivering Intelligent Email- How marketers can combine deliverability, relevance and creativity to drive more effective email. Due to its low cost and easy execution, email has long been used as a tactical channel. But diminishing returns mean marketers can’t continue on this path.
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Email Relationship Management Addresses Corporate SPAM Concerns
One of the most common complaints we hear from corporate marketing managers today looking to use email as a channel is concern of looking like a spammer. These prospects are very surprised when we tell them they could be acting like a spammer, thus getting treated as such. It’s simple to say, if you don’t want your company to look like a spammer, don’t act like one. However, here lies the real issue, these companies don’t know they are acting like spammers, and they don’t have systems capable of doing anything about it even if they did know.
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Email Relationship Management – part 1
Email is used by only 1 out of 10 database and direct marketers, why?
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Creating Engaging Email eBook Series
Need inspiration to improve your email campaigns? Download one of the eBooks from the Creating Engaging Email series.