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Creating a Marketing Dividend
Through analyzing the operational efficiency of every marketing department, a marketing dividend can be realized. This can either be used to increase marketing spend or to maintain marketing spend if budgets are reduced
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How to Make Marketing Integration a Whole Lot Easier
How to Make Marketing Integration a Whole Lot Easier. Want to really frighten someone? Invite the poor
soul to a meeting titled “Marketing Integration Planning.” Many marketers would probably rather manually cleanse a million database records than suffer through a project to sync up data, goals and technologies from multiple teams within the marketing department – or potentially further a field.
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The Emergence of the Customer Engagement Agency
‘Customer Engagement’, this year’s new catch phrase for marketers, seems to be sticking as a strategic approach. Why? Customer Engagement steps beyond traditional direct marketing as it looks to reduce the reliance on any one channel and instead coordinate two-way communication across all channels, rather than just sending direct
marketing campaigns