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7 Ways to Increase the ROI of your Lead Generation Efforts with Social Media Monitoring
Let’s Talk! about the way social media monitoring can impact your sales prospecting and lead generation.
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A New Paradigm for PR Measurement: the ROI of Using a Social Media Monitoring Tool
Let's Talk! about key social and web metrics that PR professionals can use to measure Engagement, Reputation and Sentiment, Influence and Reach. This white paper will outline how social media monitoring can augment your public relations efforts.
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First Priority for a Social Media Strategy: A Brand Audit Using a Social Media Monitoring Tool
Let’s Talk! about conducting a brand audit with the use of social media monitoring tools.
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Brands at risk
Brands at risk
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Content Capabilites with SM2
Content Capabilities, an Overview. Key things to consider in evaluating a social media content partner...
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Customers in Control: the ROI of Listening to your Customers' Needs
Let’s Talk! about the way a social media monitoring tool can greatly improve your customer service and personalize how you connect with your customers in a scalable manner.
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Five Steps to an Integrated Social Media Campaign
Let's Talk! about how to create integrated social media campaigns that align with your business goals and provide tips on using social media monitoring to boost positive results.
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Four Ways to Take Search Marketing to a New Level with Social Media Monitoring
Let's Talk! about using social media monitoring to increase your search marketing optimization.
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Getting Started with Social Media Marketing
Word of mouth (WOM) marketing is currently undergoing a renaissance. Of course, WOM is nothing new. We were using WOM long before we began studying marketing. There is no better recommendation on a brand than testimonial from a close friend. Yet to reach global audiences, marketing became, for a long time, about shouting a message as loud as possible
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How to select an SMM vendor
How to select an SMM vendor. Social Media Monitoring (SMM) is a confusing space with many new vendors popping up every day. 7-8 months ago there were a handful, today there are 100’s. We’ll attempt to provide a few key things to think about, a few questions to ask yourself and a few more to ask the SMM vendors in order to help you make the best most appropriate choice for your needs.
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Creating Products They Want: Consumer Driven Innovation via Social Media Monitoring
Let's Talk! about the importance of having a social media monitoring tool in order to develop a product that meets customer expectations, engages your target market from the product development stage, and promotes loyalty and community around your brand
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Defining a Social Media Marketing Strategy: Breathing New Life into Corporate Marketing Content and Collateral
Let’s Talk! About social media strategies that transform your marketing and build your brand.
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SM2 Overview
An Overview of Alterian SM2. SM2 is continuously scanning & indexing online conversations & related comments. The results are stored in our own proprietary Social Media Warehouse. Our clients access the database via our SM2 User Interface which has powerful tools for analysis, sentiment, reporting and real time alerts.