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Ten Commandments of CMS Selection
Ten Commandments of CMS Selection
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Buy or Build: The Route to a Successful Intranet
Buy or Build: The Route to a Successful Intranet. For many companies, the budget for intranet development appears far down on its list of essential IT expenditure. Typically intranets do not generate direct profit; hence the benefits of a good intranet are often overlooked in favor of cash generative web solutions. This failure to understand the real deliverable ‘plus points’ of a good intranet influences an organization’s
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Three Kings of Consumer Engagement - Gilbane Group
In today's environment, consumers are exposed to relentless brand messaging and are facing marketing overload. In this whitepaper, the Gilbane Group and Alterian discuss how marketers can develop core competencies in conversation, context, and content for superior consumer engagement with their on-line marketing campaigns.
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Seven Deadly Sins of Content Management
Cardinal Sins of Content Management. When facing the prospect of buying a content management solution, most businesses believe is a process which is both time consuming and costly. It is not a myth necessarily dispelled by the CMS industry at large, but by the end of this document we hope to have shown you how to avoid the common cardinal sins of CMS procurement so your business can implement a content management solution on time and on
budget.
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Sticky Intranets
Intranets, once implemented, can end up being seen as no more than a stagnant repository of out of date information, failing to demonstrate a clear ROI. Nonetheless, the ramifications of a dead intranet are severe. But how do you spot the symptoms and reverse the effects? This paper explains how you can make and keep your intranet "sticky" and keep it at the heart of your organization.
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Using a CMS for Search Engine Optimization
Using a CMS for Search Engine Optimization.You don’t simply want your name to come top of the list, ahead of your competitors – you also want to make it clear to the searcher that you have exactly what they’re looking for. You want their search to start –and end - with you. This whitepaper show you how.
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Whose site is it anyway?
The question of website ownership is crucial. The business user has the vision, but the delivery of it is in the hands of the IT department. This separation leads to the inevitable frustrations of remotely delivered projects for both sides. This paper discusses a new approach to this problem – a solution which both enables the business user to fully participate in the design, creation and management of the website and which satisfies the scalability, reliability and manageability demanded by IT.