A New Approach to Marketing Automation
Alterian White Paper
For years database marketers have been utilizing automation
tools such as campaign management and business intelligence
applications in an effort to operationalize direct marketing
processes. The challenge for many marketers has been to find ways
to integrate all of these applications in an endeavor to decrease
time, errors, and redundant work efforts, while capturing the
operational efficiencies that such integration could bring.
The following document details challenges and outlines a new
approach that is uniquely focused on solving the very problem that
direct marketers and their associated services providers face on a
daily basis.
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A New Approach
to Marketing Automation (975KB)