Contact Optimization for Direct Marketers
Developed by Alterian in conjunction with The Customer
Partnership
Changes in customer behavior, contact saturation, and the
emergence of new technologies are forcing marketers to identify new
ways to acquire, retain, and grow customers. At the same time,
marketers are under tremendous pressure from above to prove the
value of their expenditures. It’s no wonder they are drawn to the
term “optimization.”
In our recent research series on marketing technology adoption,
we were surprised to find that contact optimization technology
ranked second on the list of enterprise technologies that marketers
said their firm is planning to implement. The theory and
recommendations are born out of a multitude of real life examples
of contact optimization in practice, and extensive experience in
the provision of contact optimization services and consultancy.
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Contact
Optimization for Direct Marketers (382KB)