Email Relationship Management Part 1
Alterian White Paper
Today more than 30 billion emails are sent each day. However,
90% of database and direct marketers are not leveraging this
popular marketing channel. Why?
Is it because email doesn’t have a great ROI? No,actually the
Direct Marketing Association (DMA) recently released a study
identifying email as having the best ROI of any channel.
Is it too expensive? Hardly. The biggest fans of email marketing
are interactive and ecommerce companies that use it because of its
cost-effectiveness versus traditional channels.
Is the audience to small to consider? I don’t think so…remember
that 30 billion number.
Why are 9out of 10 database and direct marketing companies
dragging their feet on email marketing? I believe it is because
email marketing service providers have yet to impress database and
direct marketers with innovative applications, capable of
leveraging database and direct marketing best practices and
methods.
Downloads
Email
Relationship Management Part 1 (328KB)