Email Relationship Management Addresses Corporate Spam
Concerns
Alterian White Paper
One of the most common complaints we hear from corporate
marketing managers today looking to use email as a channel is
concern of looking like a spammer. These prospects are very
surprised when we tell them they could be acting like a spammer,
thus getting treated as such. It’s simple to say, if you don’t want
your company to look like a spammer, don’t act like one. However,
here lies the real issue. These companies don’t know they are
acting like spammers, and they don’t have systems capable of doing
anything about it even if they did know.
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Relationship Management Addresses Corporate SPAM Concerns
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