Email Relationship Management Part 2
Alterian White Paper
The reason that only 1 out of 10 database marketers are using
email as an effective channel is because traditional email
marketing service providers have limited system capabilities. These
systems do not have the level of sophistication that database
marketers have become accustomed to from other enterprise software
applications, like CRM. The previous article on Email Relationship
Management began to explain how ERM solutions differ from existing
email marketing service provider offerings...
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Relationship Management Part 2 (53KB)