Guidelines for Successful International Direct Marketing
Alterian eBook
This eBook reviews the ecosystem of the international direct
marketing supply chain: data, legislation and compliance, culture
and language, media and distribution, and processes which must be
orchestrated alongside technology solutions to ensure that messages
are consistent, culturally sensitive and effective, with a focus on
what is possible today - the pitfalls and enablers - and what
technology advances are on the way to move the discipline
forward.
Downloads
Guidelines for
Successful International Direct Marketing eBook (2MB)