Introducing the Customer Engagement Cycle
Developed in Association with Gistics
This Executive
primer introduces the Engagement Cycle which is the technology
driven process through which marketing can drive engagement life
cycles with their customers based on an integrated marketing
platform. It defines customer engagement, its phases, why it is
important for the brand and what technologies are required to
support it.
The primer explores the seven stages of engagement cycle and then
outlines a 5 step maturity model for each core technology (e.g.
Multichannel Analytics, content management, messaging) in terms of
what is required to achieve engagement cycle process maturity.
Finally the paper discusses how mastery can be achieved and how a
new class of digital services partner will be required to assist
firms on this journey.
Downloads
Introducing
the Customer Engagement Cycle