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Account Branding
As a marketer, you need your email programs to be closely aligned to your brand. Nowhere is this more important than on your preference page and forward to friend functionality. Account Branding within Dynamic Messenger allows you to change the default preference page and forward to a friend functionality by adding copy, styles and images that reflect your brand
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Data Capture Forms and Surveys
Information drives effective marketing. The more relevant the information you gather the greater your ability to engage with your audience. But there are some key considerations when trying to collect information from your customers.
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Deliverability Management
Email marketing has become a vital part of many companies marketing strategies. The flexibility, control and the ability to target a segment or an individual make 1 to 1 marketing a reality. This combined with the cost effectiveness of email marketing ensure that email is a key channel for most marketers.
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Domain Customisation
The internet has become an untrusting place. Internet users are becoming more knowledgeable about spam email and phishing scams. So your emails need to be closely aligned to your brand to generate maximum response. Domain customisation allows you to create a friendly sender address and content domain. Customisation not only reflects your brand and engenders trust, but also ensures that ISPs can authenticate the email as genuinely being from you.
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Email Best Practice
With significant growth continuing in email marketing and increasing competition to garner attention in your subscribers' inbox, can you afford not to be utilizing industry best practices? Marketers want their campaigns delivered to the inbox and read (and preferably responded to) and the recipients want the messages they asked for without having to wade through a sea of irrelevant content and offers from brands they may or may not have signed up with or even heard of.
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Email Campaign Deployment
As a busy marketer, you’ll know that your team’s ability to deploy email campaigns can often be stretched just when you need it most. Whether it’s an urgent last minute campaign deployment or an
opportunity to deliver a truly individualised communication for a partner, Alterian Managed Services can provide email campaign deployment services to support you at these crucial times.
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Email Campaign Review
Today's marketers face unparalleled challenges as they strive to deliver high performance email marketing campaigns. Developing engaging communications that enhance relationships with customers is tough enough without having to consider technical requirements for inbox placement or best practice guidance for email rendering in the preview pane.
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Managed Services IP Warming Strategy
The reputation and history of your email program is vital to ensure good deliverability. Alterian's IP Warming strategies can preserve and enhance your sending reputation. As the IPs you will be sending from have never sent emails out before you need to gradually introduce the IPs to the various Internet Service Providers (ISPs) like Hotmail, Yahoo, and Gmail.
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Maximising Email ROI
Email marketing is a significant contributor to both online and offline sales for many organisations In the current global economic climate with many marketers believing that sales cycles are lengthening and finding it harder to attract new customers, marketers are doing everything they can to keep the average purchase price high. ROI for this channel has never been more important to consider.
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Pivotal Veracity
A comprehensive email deliverability monitoring and improvement solution. Through a partnership with Pivotal Veracity, Alterian provides digital optimisation tools and intelligence that allow you to monitor, manage, and improve the delivery, credibility, reputation, and rendering of your marketing and service communications.
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PURLs
Create relevant, targeted landing pages using Personalized URLs. A Personalized URL, or PURL, is a landing page containing individualised content intended for a single recipient. The PURL is the means by which a respondent is offered their own unique web page based on data and dynamic content
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Template Development
Reaching the correct audience with the correct offer is essential. Email is the most flexible and cost effective channel at a marketer’s disposal. It is essential to target the right email to the right recipient and the relevance of your message is key to the success of any campaign.
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Triggered Emails
Marketers that use triggered email messaging are outperforming the rest. With open rates typically 59% higher, click rates 118% higher and conversion rates 48% higher than batch email campaigns, shouldn’t you be thinking about sending triggered messages?