Delegates for this course have completed the AMS Orientation and the AMS Fundamentals course.
The Alterian Campaign Manager course builds on the simple selection techniques learned in AMS Fundamentals course and enables the attendee to rapidly build, test and execute complex campaigns right from their desktop. This course is recommended for any implementation consultant or marketing analysts responsible for campaign management.
Topics covered in this class are:
• Designing and executing single cell campaigns
• Designing and executing multiple cell campaigns
• History management
• Response management
• Campaign scheduling