Join this webinar to explore how social data can be used as a predictive indicator to make valuable business decisions quickly and cost effectively.

Combining historical social data with offline data creates trends that predict change and effective business activity. We will explore how you can use this insight to your advantage by being prepared for change well in advance of your competitors.

You will learn:

• How to use social and offline data as a business activity predictor
• The importance of social data for the whole company – not just marketing 
• How to successfully gather and apply social data

Who should attend?

This webinar will add value to senior stakeholders in any business, not just ones with a large social media presence.

Specific insight will be gained by those that are familiar with data modelling and business analysis; those that are responsible for turnover, product or service development and positioning within the market, PR and other vital business metrics will find his webinar of particular value.