Pursuit
Pursuit is a marketing consultancy which places consumer understanding at the heart of everything it does. Working across digital marketing, consumer insight, product design and media integration, the team's clients are spread across the healthcare, technology and retail sectors. Recent client projects for the consultancy have included The State of Texas, the American Legacy Foundation and Dell.
"With brand audits you never know what you might find, so it really helps if you have lots of different ways of discovering intelligence. SM2 makes it feasible to monitor multiple topics and keywords, while results are easy to navigate using powerful drill-down into results," said Andy Hunter, Head of Brand Experience Strategy and Marketing Innovation.
Download the Case Study here