Contact Us
Alterian Social Media DE

Share

Key Reports

Alterian SM2 provides you with a comprehensive set of user tools, reports and metrics that allows you to track and analyze conversations. Monitoring conversations, sentiment and competitive information through multiple social media channels is a vital part of building a consistent brand as well as creating relevant content that engages your audience. SM2 reports include:
 

Daily Volume - small Daily Volume

  • Measure the magnitude of conversations for specific brands by coverage  
  • Define time periods including archived history
  • Drill into the coverage of specific posts or comments


Share of Voice  Share of Voice - small

  • Learn what sources are having the greatest impact on a discussion
  • Review content type share across multiple channels
  • Compare the share of discussion across several brands to understand what's driving the conversation

 

Compare Dates  sm2 Compare dates

  • Analyze brand conversations against competitors 
  • Track how topics trend over time in comparison
  • View side-by-side comparisons, rank against competitive offerings and benchmark against industry standards


Themes Theme Cloud - small

  • Discover issues being discussed about your brand, competitors or industry 
  • Understand a specific audience's unique interest
  • Ensure keywords are accurately utilized within search setup


Demographics   Demographics-small

  • Identify influential sites, blogs and people
  • Segment by popularity, gender and age of author



Author Tags   SM2 author tags

  • Compare tag keywords between your brand and competitors
  • Understand the common themes and magnitude of a conversation
  • Identify niche keywords for SEO


Map Overlay SM2 GEOmapping

  • Understand the magnitude of a conversation across various regions             
  • Isolate physical locations of various conversations
  • Drill down to interpret the nature of the conversation


View Reports  SM2 view results

  • Awareness reporting with one click ensures you won't miss an important post or article 
  • Get access to relevant verbatim in real-time
  • Ability to stay informed on hot topics and react quickly


Sentiment Reports  SM2 Setniment2

  • Gauge customer brand perception or emotion to advertising 
  • Understand the sentiment distribution for a brand over a specific period of time
  • Customize sentiment specific to industry or brand