Social Customer Service Webinar
Presented by: Sonia Holland, Social Media Manager, Rent-a-Center, Inc.
We've all heard the social media mantra that when customers post online complaints, we should respond, and quickly. And when we respond to one person online, over time, hundreds or thousands of people can see it. It's powerful.
It also raises the stakes.
It means that we must respond, not only quickly, but well. Posting quickly and effectively can be a challenge, especially in highly-charged, volatile online environments where you have multiple audiences that may include your customers, your employees, or people who are unfamiliar with your brand. This webinar takes you beyond Customer Service 101 by providing practical tips, pitfalls to avoid, tactics and an overall approach that can help you do more than resolve individual issues. It will help you maximize these conversations in positive ways that respect and support your customers and that champion your brand
Sonia Holland is the Social Media Manager for Rent-A-Center, Inc . Formerly, she managed Circuit City Stores' internal employee forum that boasted ~20K posts per month. Managing the web forum as Circuit City Stores slowly spiraled into bankruptcy and liquidation was where she developed strategies and tactics to resolve conflicts and align disparate opinions, even in highly-charged and impassioned online environments.
Click here to watch the webinar now (registration/login required)