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The Fail Trail: Analyzing the impact of a PR Crisis
What happens to a brand’s reputation when they face a PR nightmare that plays out on social media? Alterian analyzed three case studies -Nestle, United Airlines and Dominos - to measure the effect a crisis has on a brand.
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NFL Lockout: Will Fans Stay?
In this Hot Topic webinar, Alterian analyzed social media data to measure fan reaction to the NFL Lockout.
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Social Media Report Cards: Measuring Brand Engagement
In this Hot Topic Webinar, Alterian's own Jim Reynolds analyzed the online chatter to determine which brands are the most engaged with their customers on social media.
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Summer Blockbusters: Sizing-up the hottest movies of the season
In this Hot Topic webinar, Alterian analyzed the online chatter about this Summer’s Hottest Movies.
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Are We There Yet? Social Analytics for the top Theme Parks in the U.S.
In this Hot Topic webinar, Alterian analyzed the online chatter about the top Theme Parks in the U.S.
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Tablet Invasion: Social Metrics for this year's Hottest Devices
In this Hot Topic webinar, Alterian analyzed social media data to find out which Tablets are the most talked about.
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Reviewing Cable Talk Shows
The Battle of the Talking Heads - Reviewing Cable Talk Shows. Analyzing the topic conversations of Fox News, CNN, MSNBC & Comedy Central
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Christmas Shopping
What’s Hot This Christmas: Holiday Gifts to Warm up your Stockings
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Fall TV showdown
Using Social Date to Predict This Season's TV Hits. Monitoring the buzz around the new shows from ABC, CBS, CW, FOX, FX, NBC & HBO
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Grammy
And the Grammy for the Most Social Buzz Goes to...?
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NCAA Bowl Game
NCAA Bowl Games: Brand Sponsors Go Head-to-Head on the Social Web
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A Great DEAL of Expectations - The Buzz around Black Friday and Cyber Monday
Are consumers looking forward to lining up in front of stores and getting the instant gratification of the product they purchase, or does the convenience of online shopping outweigh the brick & mortar experience. In this presentation, we take a peek into the online dialogue surrounding retail giants such as Walmart, Target, Best Buy, Sears and more. We will delve into buyers’ product & vendor preferences, mode of purchase, and many more.
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Political Smackdown Senate and Gubernatorial Candidates Battle it out on Social Media
It is, indeed, a cut-throat competition as social media commentaries are mounting from both supporters and opposition of the candidates from each state. Will controversial business icon Carly Fiorina topple incumbent California senator Barbara Boxer? Is there hope for victory for independent, Charlie Crist in the Florida Senate race? How is the Illinois Gubernatorial race shaping up as 3 candidates are butting heads over the coveted role, and will Paladino’s unique antics succeed in his race with Cuomo for the Gubernatorial position in New York. Our dive into the pre-election buzz will explore the relationship between the number of candidates’ fans and followers in social media and their likelihood for victory.
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The Social Network: Will the Social Web Like the Facebook Movie
Will the buzz turn into actual ticket sales or will early screenings doom the movie? Can social media monitoring predict the success or failure of The Social Network?
This presentation dives into with our social media monitoring tool:
• Real time analysis of the online buzz
• Expore viewers’ opinions in different geographic locations, and across different social mediums
• Assess sentiment towards the movie, Facebook, and Mark Zuckerberg
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What's Hot This Winter: Holiday Gifts to Warm up your Stockings
By monitoring the conversation on social media, we compiled an extensive list of great holiday gifts depending on the category consumers are shopping in (electronics, toys, books, etc.) or their relationship to the gift recipient (husband, mother, sister, etc.). In this presentation, we dive into the social media dialogue and find out if Microsoft Kinect is living up to its pre-release buzz. Does the iPad continue to be a must-have commodity this holiday season and what is at the top of consumers’ list in the toys, gaming, books & music departments?