Social Media ROI Series

ROI Connie Social media marketing is providing a whole new dimension for brands to connect with consumers. Today, companies understand that they should participate in the conversation, but many are struggling to find ways to direct their efforts towards quantifiable business results.

The Social Media ROI Series will include whitepapers and webinars that explore how companies can increase the ROI of their marketing efforts. The series will cover how to use social media and social media monitoring tools to improve SEO, lead generation, social media campaigns, customer service, competitive insight, corporate marketing, public relations and reputation management, etc.

The Let's Talk Series of whitepapers are written by Connie Bensen, formerly Director of Community Strategy at Alterian, whose blog was recently named one of Forbes 20 Best Marketing and Social Media Blogs.

Building a Social Business

Let's Talk! about building a truly social business model that fully utilizes social media!

Check out the Whitepaper : Creating a Social Business through Listening

Competitive Insight

Let's Talk! about competitive insights as an indispensable tool for discovering new market opportunitites, industry trends, and sentiment around competitors' products & brands.

Check out the Whitepaper : Competition as an Opportunity: The ROI of Social Competitive Insight Across a Product Lifecycle

Watch the Webinar : Mission Possible: Leveraging Social for Competitive Insight

Product Development

Let's Talk! about the importance of having a social media monitoring tool in order to develop a product that meets customer expectations, engages your target market from the product development stage, and promotes loyalty and community around your brand.

Check out the Whitepaper : Creating Products They Want: Consumer Driven Innovation via Social Media Monitoring

Watch the Webinar: Buh-Bye Traditional Data Gathering: Step into the Spotlight with Cooperative Social Media

PR Management

Let’s Talk! about the way social media monitoring will augment your public relations efforts.

Check out the Whitepaper: A New Paradigm for PR Measurement: the ROI of Using a Social Media Monitoring Tool

Watch the Webinar: How to Prepare for and Weather a PR Crisis When Everyone Is Watching

Social Media Campaigns

Let’s Talk! About how a social media monitoring tool can increase the ROI of your Social Media Marketing Campaigns!

Check out the Whitepaper: Five Steps to an Integrated Social Media Campaign

Watch the Webinar: Social Media and ROI... Once and for ALL

Corporate Marketing

Let’s Talk! About social media strategies that transform your marketing and build your brand.

Check out the Whitepaper: Defining a Social Media Strategy: Breathing new life into Corporate Marketing content and collateral

Watch the Webinar: Marketing Strategies that Captivate Today’s Social Media Audiences

Brand Audits

Let’s Talk! about how to conduct a brand audit using social media monitoring tools

Check out the Whitepaper: First Priority for a Social Media Strategy: A Brand Audit using a Social Media Monitoring Tool

Customer Service

Let’s Talk! about how a social media monitoring tool can greatly improve your customer service & personalize how you connect with your customers in a scalable manner.

Check out the Whitepaper : Customers in Control: The ROI of Listening to your Customers' Needs
Watch the Webinar: What you Write Matters: Social media customer service that supports your customer and champions your brand