The Public Relations industry has changed radically. Social networks have revolutionized an industry that used to rely on clippings. Effective public relations isn’t about impressions, it’s about relationships. The nature of the industry is based on increasing trust and regard; but how can a PR Professional measure trust and regard on the social web?

This whitepaper will outline key social and web metrics that PR professionals can use to measure Engagement, Reputation and Sentiment, Influence and Reach.

Let’s Talk! about how social media monitoring can augment your public relations efforts.

Register below to download the whitepaper.