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[ Alterian Integrated Marketing Platform > Alterian Community > Partners > Testimonials - Enterprise Marketing Platform ]

Testimonials

“By partnering with Alterian, Merkle will be able to provide select clients with advanced, customized tools that can meet their precise campaign requirements to realize a greater return on their marketing investment. As multi-channel campaigns grow more complex, companies require advanced analytical capabilities that enable a high degree of personalization. Alterian is well-recognized for its achievement in exponentially reducing the time and complexity that is often required for marketers to stay ahead of the competition.” *Vice President of Product Development, Merkle*
“It wasn't just the performance of the platform itself. We were impressed by Alterian's understanding of direct marketing. We share a similar vision – we believe that analytics should be at the core of everything, and all marketing efforts should be seamlessly integrated; that is marketing today.” *VP Database Solutions, ChoicePoint*
“We wanted to help our clients improve the efficiency of their campaigns through repeat contact and robust cross-channel evaluation. Our ultimate aim is to drive incremental sales and maximize lifetime value. We needed a technology platform which allows us to visualise and analyse data and draw a complete view of each customer or prospect over time. We also wanted the opportunity to re-contact individuals through multiple marketing channels. Alterian's platform is a very strong, flexible and cost efficient solution to this brief. The data element is very important because a significant part of Carat Digital's proposition is moving from a communications strategy towards being a 'relationship enabler'.” *Head of Operations, Carat Digital*
“The Alterian Marketing Services Platform offers tremendous agility, saves hours with every analysis performed, and then allows the insight to be acted upon. It's rare to find one platform that supports these activities in such a seamless, integrated fashion.” *Chief Technology Officer, Targetbase*
“After rigorous testing and evaluation, we recognized that the Alterian solution was a superior, lightning-fast tool. Analysis can be performed in seconds, instead of hours, and our Clients will have a real-time view of all campaigns. This will save them time and money, and will help them improve their customers' experience.” *Chief Operating Officer, Cornerstone*
“We see a tremendous opportunity to improve our clients' marketing success by including this innovative new offering from Alterian into our solutions resource. By combining Alterian's Dynamic Messenger online marketing capabilities with the Alterian Marketing Suite and our own data analytics expertise, we can tailor highly targeted and personalized marketing solutions. Although there are many email solutions on the market, Alterian is clearly the most effective solution to help us keep our clients on the leading edge. Occam's adoption of Dynamic Messenger is indicative of our commitment to leading the way in helping clients truly achieve full service marketing solutions.” *Managing Director, Occam*
“As custodian of a very valuable luxury brand, it is essential that One&Only can easily and correctly apply its brand across all marketing activities around the world and ensure internal communication processes are as efficient as possible. With Alterian we're able to deliver brand and marketing information effectively across all our channels and interact quickly with all stakeholders. Alterian's experience of working with other major brands was also a key proof-point for us.” *Brand Communications Director, One&Only*
“We run over 1,000 individual marketing projects every year and improving efficiency of the campaign process was a key driver behind selecting Organizer. By having one central repository of all activity, it also provides a clear overview enabling management to make faster, more informed decisions and also help meet Financial Services Authority regulations for reporting on marketing communications. Organizer takes our management of marketing activity to a more sophisticated level," continued Lord. "Alterian has worked alongside us to help define how processes can be streamlined and best supported by Organizer, clearly demonstrating its expertise in the marketing sector. Its partnership approach and project management skills gave us confidence it was the best cultural fit for us.” *Senior Marcomms Manager, Alliance & Leicester*

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