Hitachi Capital
Hitachi Capital is a leading independent finance house, listed on the London Stock Exchange, which provides finance for 330,000 consumers; looks after 47,000 fleet vehicles; handles debt management for 110 companies; and specialises asset finance and block discounting for a further 5,500.
It's a dynamic operation - involving:
- 500 employees based in 4 offices
- Two public facing websites, www.hitachicapital.co.uk and www.hcforyou.co.uk receiving 14,000 and 8,000 hits per month respectively
- Two intranets and fifteen client-specific extranets
Following a re-brand, Hitachi Capital began unifying the brand values of various arms of its UK business into a cohesive company vision. The company website www.hitachicapital.co.uk had been the online representative of the business and Hitachi Capital made the decision to re-brand this website, as well as introduce a business to consumer website, re-brand their extranets and launch a new group-wide intranet.
Realigning their online strategy, Hitachi Capital wanted to rationalize and consolidate their existing websites, reducing costs and improving time to market, onto a single technology platform with a new Web CMS.
After a thorough selection process, they chose Alterian’s Enterprise Edition.
Steve Pinchen, Marketing and e-Business Manager, Hitachi Capital explains; “Our requirement covered the range of websites we publish with the initial focus on the redevelopment of www.hitachicapital.co.uk. We had certain specific goals, but the most important was to improve efficiency by rationalising the management of our websites and to open up the day-to-day management of our 18 websites to beyond the existing web team.
We went through the process of speaking to Content Management vendors knowing that it was essential that our choice of technology ensured we could house and grow our sites as we grew, fulfilling marketing and ITexpectations. Alterian’s Content Manager satisfied our requirements for a single platform solution which would enable non-technical staff to simply and easily create, publish, launch and maintain our websites both now and in the future. In addition we were happy that with Alterian we could meet our launch date deadline.”
Download Hitachi Capital Case Study
