Karwei
KARWEI, a subsidiary of Intergamma, is currently the fastest-growing DIY chain in Holland. Its goal is to inspire and motivate its customers by providing innovative ideas and suggestions that help them ‘beautify their living environment’. To this end, KARWEI provides everything their customers need to successfully complete jobs in and around their homes.
This goal was at the heart of the company’s vision to develop a revolutionary new website that delivers rich content combined with an engaging, interactive experience for its customers.
For example, customers create their ideal living environment using online styling suggestions, a style selector and instruction videos built into the site.
As a direct result of the new site, KARWEI saw customer retention and the average time spent on site quadrupling within two weeks of the new website being launched.
“User-friendliness, an open platform and scalability were prime requirements. And the references were great. Content Manager allows us to manage the content on our site in a secure and efficient way. Content publishing, in principle, is the responsibility of the Marketing Communications department but due to the exceptional ease of use of Alterian, we’ve already been able to assign change/publish responsibility for a number of site components to other departments in our organization such as P&O and Sales.
Authorizations can be clearly assigned “ - Anouk Renaud, Internet Manager
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