Plan UK
Plan UK is an international children's charity which works to improve the lives of children across the globe.
Plan UK is a pioneer of child sponsorships and funds many projects, including:
- Education
- Health
- Emergency and advocacy
Plan UK's website acts as the organization's main channel to connect with its contributors. The website's key role is to communicate to a diverse community of people and promote donations to the causes Plan UK support.
Plan Uk identified the need to improve their site, they wanted to:
- improve integrations of content,
- increase donations,
- make it more interactive,
- but more than anything, provide a better experience for its audience.
All this was made possible when Plan UK upgraded to the latest version of Alterian Content Manager (ACM7).
17% rise in online donations in 3 months
"Alterian Content Manager has made it easier for us to provide information to our audience but it's also easier for visitors to find what they're looking for. Overall, the site is now a lot more engaging," commented Alex Betti, Web and Publishing Manager at Plan UK. "We needed a new content management solution so we could take advantage of all the latest technical developments, keep up to date and ahead of our audience's expectations. Alterian delivered on all fronts."
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