Westpac
One of Australia's four major banks with almost 200 years of history, Westpac Bank strives to maintain a customer-centric culture with business practices that promote accessibility, flexibility and simplicity across all customer touch-points.
Westpac began its search to upgrade its CMS implementation after its existing legacy content management system proved unable to provide necessary functionality and flexibility. Emphasizing ease of use, Westpac sought to make information easily accessible and allow customers to easily engage with the firm across all channels.
Westpac found that Alterian's robust technology was a "best fit" for its needs. The results? A website speed 12 times faster than an average Australian banks' response time and with 100% uptime. Forrester Reports further validated Westpac's investment by selecting Westpac first out of all UK, US, Canadian and Australian banking websites.
An independent peformance benchmark run by Compuware Gomez rated Westpac's Alterian-powered website first out of 14 Australian banks for response time, availability and consistency.
"The Alterian solution was sleek and fast, and had the strength under the covers to support our ambitions for online integration with web 2.0 technologies without compromising on usability. Faster, simpler transactions online will be coupled with a string of efficiencies that means Westpac will be able to ensure all its web channels are focused on delivering exactly what the customer needs," said Paul Therkelsen, Senior Manager of Website, Consumer Online, Retail and Business Banking at Westpac.
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