Translate Content to Act Locally
As a global enterprise, keen to engage with individual markets, you need to build global sites that act local - not only managing content in multiple languages, but manage sites that adhere to the local customs and laws.
Alterian Content Manager (ACM) addresses global website publishing with three main areas of functionality:
Managing Content Translation
ACM creates a special relationship between an item and its translated versions, enabling a content author to easily create translations and to see which translated items are available and where they are in the approval process.
During translation and approval, each translated content version follows its own work flow process - meaning that an item can be translated into several languages in parallel and approved individually and items are free to go live as they become approved (rather than waiting for all translations to happen).
The ACM workflow engine takes care of any task that can be automated, dealing with both internal and externally executed translations.
Managing Multiple Sites
Some of our customers, for example AstraZeneca and the UK Foreign and Commonwealth Office have to apply a different approach to engaging with a global audience. Their approach is dictated by local sales and advertising laws and customs (in the case of AstraZeneca) and in both cases of offering different content to different global communities.
This requirement requires not only support for translation, but also of these organisations to rollout localized websites that are both in the local language, with common branding and re-used corporate assets and content – but also of editorial that is unique to that site.
Read more about both of these customers here ; their global reach means that each of them are rolling out hundreds of websites on our platform.
Local Author Adoption
The best people to write localized content are the locals. With ACM you can support that as it has a strong focus on the business user and on democratizing the content authoring process to include everyone that needs to be involved, through good governance and ease of use.