Manage SEO and Metadata
Classifying and tagging content is vital in being found by Search Engines and in delivering a compelling visitor experience. It allows you to present targeted information and enables visitors to find relevant pages, both through Search Engines and directly on your site. Also it helps you to understand what kinds of pages people are reading.
And once the visitor has found your site, how about matching the content you are displaying with their interests, or offering them similar content to the articles or products that they have been looking at?
Flexible Metadata for better SEO
All this can be enabled through the flexible metadata functionality within Alterian Content Manager (ACM) that includes the ability to assign clean and easy to read URLs to your content, to create keywords and summaries, use terms from one or many taxonomies and quickly add new fields and drop down boxes to help your authors classify information manually or automatically. And the good thing is: all of this can be done without the need to bother IT to make expensive changes to the database. ACM enables non-technical users to define the fields that make up and describe any content item, whether its's a digital asset (for example a PDF or image), a whole section of content or a single article or page.
Taxonomy Management
Unless you are consistent with the terms you use to describe your content items, it is difficult to gain the benefits of a metadata strategy.
A taxonomy is a structured way to add metadata to documents, a hierarchical set of terms that give organizations a standard way to describe documents and webpages. Many industries and large organizations have invested in developing taxonomies and there is an international standard for defining them (ISO 2788). In some cases it's even mandatory for organizations to use them.
Taxonomy Browser
ACM enables organizations to adhere to their industry standards by making it easy for business users to import existing taxonomy structures that comply with the ISO 2788 standard. Once a taxonomy has been created and imported the next challenge for any organization is to make sure that it is used consistently.
ACM encourages users' adoption through the taxonomy browser ; an easy to use interface for associating multiple taxonomy terms with content items - it will even auto-complete terms to speed up the process - its that simple!