Be Consistent Across Channels
Pardon us for dipping too far into our business speak dictionary – but it’s a multi-channel, multi-touch, multi-device world and your audience expects to find you on all of them. They also expect you to be compliant with those foibles of that browser or device and to be consistent and up to date wherever they meet you.
Free your content from the web
Consistency is a key element of proper marketing, but also of corporate and legal compliance, product statements, latest news, pricing, travel advice and government advice and policy. Being consistent and thus thrustworthy is a minimum obligation for all communicators and marketers.
Freeing your content from the web enables you to re-use it across various channels whilst ensuring this consistency. By separating your content from not just its web-presentation, but also entirely from the way it's organized on your website, you turn it into an asset of greater value driving much better ROI. It also allows you to be more agile, to be on message in market and to appear local - for example in places like India where it’s all about SMS and mobile.
ACM does it all for you
Alterian Content Manager (ACM) stores the content you create separately from the structure and branding of your website and has the concept of 'views' of the content at the core of the product functionality.
For example you can create a content item and automatically generate a PDF, Twitter, digital TV, PDA and RSS view of that same item, for no additional content editorial effort. If you can define it in any markup language and publish it, we can support it.
Content Marketing made easy
Getting maximum value out of your content assets is key. So on top of the strict content separation in ACM, we offer you the choice to
- Enjoy our Mobile Web solution that allows you to publish selected areas of your website to over 12,000 mobile devices. Remember, if visitors can’t find the directions to your office on their trendy new iPhone, order your products when the mood takes them as they wander to work or if you told them something different in your e-mail campaign to your website, then they’ll gladly skip off to the competitor and in the meantime drop you a social media roasting.
- Use our Email Manager email solution that enables you to reuse and your valuable content assets through e-mail and SMS. You can quickly and easily build your HTML e-mails inside the ACM user interface by leveraging its powerful WYSIWYG editing capabilities and personalize the e-mails you send and track the success of your emails through reporting and analysis tools.
- And would you like to engage through social media as well? No problem, using Social Media Publisher you can now leverage those same content assets again and push them out to Twitter, Facebook, YouTube and Flickr, as well as track and measure the immediate success of your actions.