Many of our customers need to run multiple sites. And some of them, like global enterprises and central government, even run hundreds of them.
“Website proliferation” is seen as an invaluable tool for the marketer and communicators – but is seen as a huge problem to IT and corporate governance:
- Localized sites
Large global organizations face the issue of not just having to think about translated versions of their corporate site, but also of localized sites, with marketing specific messaging, adherence to local customs and laws and a navigation structure to suit.
- Demographically focussed sites
Government organizations need to have topic related or demographic focused sites that are easily accessible and targeted at the young, the elderly or citizens that need information and wouldn’t associate themselves with a big government website.
- Short term sites
In many organizations urgent needs are often met by going outside the corporate standards and IT with disparate, short term and agency solutions. This can result in content duplication – with their associated costs, the loss of content into bespoke silos from the corporate knowledge base, a loss of brand control and a loss of agility as the corporate web strategy becomes fractured.
Alterian Content Manager (ACM) provides organizations with the agility to support web site proliferation and yet centrally maintain control the key elements such as branding and compliance issues.
Site Groups
In ACM, sites can be organized into groups , making it easy for users to navigate to their site and for acccess control to be imposed on users accessing these sites. It may also be that the business process for publishing content may be different across these sites and ACM enables this flexibility, very simply.
Instant Sites
With just 10 mouse clicks a business user in ACM can create a fully featured production strength website, through a simple Site Builder Wizard. We call this feature Instant Site . This helps you to respond rapidly, reacting to unplanned and tactical events.
This wizard offers the user a palette of predefined layouts and styles, using the ability in ACM to share content, extending this to offer the user a selection of pre-built website elements; combinations of commonly used content types and functionality.
Share Content
Managing multiple sites would have no value, if each was a separate silo of information.
In ACM a user can choose to republish any piece of content onto any site, assigning a unique URL and associating it with a presentation template that is relevant for that channel. Yet, when the content needs to be updated, it is managed centrally, so an update is instantly reflected on all of the sites.
This means you gain central contol over content and layout across multiple sites, without any duplication of assets or effort.