Email Manager for Alterian Content Manager (ACM) enables marketers and content owners to create, manage, and analyze email campaigns directly from within ACM, and uniquely allows centralized control and reuse of creative assets for these email deployments.
Email Manager is a full-fledged, powerful Email Management solution that allows you to create and deliver highly targeted messages with dynamic and personalized content that enhances the user experience.
Email Manager for ACM is powered by Alterian Dynamic Messenger, Alterian's powerhouse email platform that delivers over 10 billion emails per year.
Deliverability Services
- IP Control- We work with you to ensure that IP's are used correctly. Additional IP's and sending contacts may also be available if needed.
- Delivery Auditing- We check your deliverability by IP analysis on a regular basis and will advise three times per month on any deliverability issues. Further deliverability monitoring can also be provided as an additional service
Dynamic Content
- Email Manager's personalization feature also let you create business rules that control the look and feel of the message for different groups of recipients.
- For recipients who have trouble viewing the email in their email software, it's easy to add an automatically generated web version of the email, including all of the personalized elements. To guarantee best possible performance, this is served from the email platform rather from your website.
Flexible List Management
- In addition to managing subscriber lists from within Email Manager, lists generated from ACM, such as of people who register on your website, can also be used natively in Email Manager.
- With Email Manager's targeting tools, you can create and send specialized campaigns utilizing available profile information.
Effective Campaign Management
- Email Manager offers integrated SPAM SCORE checking to ensure all of your emails reach the inbox.
- All elements of every campaign are tracked and logged. Beyond just the campaign level logging, Email Manager also provides a granular account of campaign activity enacted by recipients, including delivery and engagement metrics at the subscriber level
Powerful Reporting Capabilities
Four pre-canned counts and performance reports are available, allowing you to choose date ranges and the creatives to report on:
- Counts by campaign
- Performance by campaign
- Counts by target domain
- Performance by target domain
For more information, download the Email Manager data sheet .