Social Media Monitoring (SMM) plays a vital part throughout the process and chronology of managing a website from the building of the site to optimizing and maintaining it after it has gone live.
Alterian SM2 is a Social Media Monitoring software solution that works seamlessly with Alterian Content Manager to give your company the advantage by giving you the ability to listen and monitor conversations around your company, brand, products and services so that you can write more effective website copy.
SM2 can help you with the following:
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Listen to what is being said about your company for proactive brand management
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More effective Search Engine Optimization with keyword analysis
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Support links to other channels (e.g. Email)
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Geographic tracking
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Topic trending to drive site design and ongoing content development
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Make the web team self sufficient to manage their own research
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Engage other site tracking resources such as Web Analytics data
When equipped with the proper data, you will have the ability to tailor your site content almost as if you are creating the page to your customers’ specifications. Combine Alterian SM2 with Alterian Content Manager for stronger brand management, more effective Search Engine Optimization, and a deeper level of engagement with your customers.