Web Analytics
Web Analytics for Alterian Content Manager gives marketers and content owners more insight than ever before into the behavior of their web visitors, providing data to optimize their web pages and drive more conversions on their sites.
Benefits of Web Analytics :
- Seamless integration with webpages inside ACM to provide easy access to the behavioral information
- Asset-level tracking in addition to page-level tracking to address truly dynamic web environments
- Visually-represented behavior data overlaid over the actual web page being analyzed to make it easy to understand
- Flexibility in tagging pages: automatic or explicit tagging to give organizations flexibility in how to implement
- Get details on entire years, months, days or even hours of the day by zooming in or out on any of the graphs
Obtain clear Content-Interaction data
Web Analytics for ACM provides a number of unique metrics that give far more detailed insight into how certain assets on your website perform.
• “Time an Asset is Visible”
If your homepage has a call to action that is “below the fold” of the visitor’s screen, Web Analytics for ACM can help you understand the number of times the item is seen, rather than just the number of times it is served on the page (but unseen), and hence enables accurate reporting of the effectiveness of that call to action.
It also helps you understand browser behaviours in new ways. For example, how many visitors scroll down through your homepage? Does this decline with the number of visits? Insights into these customer preferences can help you tailor your content size and location to be adaptable on multiple platforms such as netbooks, smartphone and other mobile devices.
• “Click-to-Asset Visibility” Ratio
Merely knowing that a page was seen x times and an asset on that page was clicked y times does not take into account the fact that the asset may not have ever scrolled into view. Thus, the asset click-through to seen ratio is vital, but a real challenge for website designers to determine. Web Analytics for ACM easily provides this level of information not readily available with other tools of today.
Metrics provided by Web Analytics include:
• Number of hovers by asset
• Number of clicks by asset
• Total time an asset is viewed
• Average time an asset is viewed
• Click-to-View ratio by asset
• Asset click as a % of total clicks
• Number of visits by page
• Total time spent on page
• Average time spent on page
• Top x Referrers, and pages visited by referrer
Download the ACM Web Analytics Data Sheet