WebJourney is a new kind of web analytics that brings focus on the individual rather than the website.
Web Analytics for Alterian Content Manager is based on WebJourney technology and utilizes a subset of the full WebJourney feature set.
How is WebJourney different?
Many marketers end up counting things such as visits to the homepage and who clicked on the product button. These statistics may help you learn what pages visitors went to on your site or where your users came from, but it does not help you understand your audience or maximize your opportunity to engage with them.
WebJourney differs from traditional web analytics tools in that it allows marketers to understand the user as they interact with the content on the site.
By tracking their behavior, it produces a series of meaningful events and actions that can demonstrate a more accurate picture of what site visitors do while on the page. It begins to form a profile based on specific actions – whether it is a click, scroll, copy/paste – or if they hit the back button immediately. Learning what visitors dislike is equally as important as knowing what appeals to them.
Understanding all of the ways in which your audience interacts with your content, even without a click, provides more meaningful feedback about their experience on the site and ultimately, their intentions.
WebJourney also provides additional information alongside the behavioral data. You can learn more about the neighborhood the visitor is from or what company they represent. When you combine that with the ability to map website behavioral data onto individual profiles, you have an extremely powerful tool for understanding and engaging with your prospects, customers, and website visitors.
Find out more and Download the WebJourney Data Sheet