Focus on the Individual
WebJourney focuses on the individual experience by helping marketers understand what site visitors did on the page, not just what links they clicked or pages they visited.
The meaningful events and actions that WebJourney captures can be analyzed and used to transform your messaging or the visitors' experience on the website. This is accomplished through reporting and analysis of behavior as well as on the fly tailoring of dynamic sites.
WebJourney's ability to measure the amount of time a content item was viewed and whether the user scrolled to view both the top and bottom of the page is just one example of how much more you can derive from your visitors by using WebJourney.
Furthermore WebJourney obviously also provides data on browsing habits, such as the time spent viewing a web page or a specific element, as well as regular data on a visitor's operating system, browser, screen resolution, ISP, location etc.
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