Interaction with WebJourney
Every 30 to 60 minutes, WebJourney's high-level reporting system is updated. This allows for detailed reporting on content items, pages and the site itself. Marketers are provided with a quick and efficient way of understanding how content on the website is being consumed given current market or environmental factors.
For more complex analysis, WebJourney delivers all of the high-level information and additional individual data to the Alterian Engine Platform for further modeling and analysis capabilities. This broad stream of data enables marketers to build propensities for interest in particular pieces of content or specific segments. Additionally, targeting selections can identify which actions can immediately be taken.
WebJourney can also act as an "Event Sink" and easily accepts any event from any system that can make a web call. New types of events are easily added to the system and WebJourney has the ability to integrate with many other applications.
Learn how you can leverage WebJourney as part of our Solutions to create engaging websites.