Improve Customer Engagement
Ensuring a great web experience for your visitors involves more than initially meets the eye. Getting this right builds trust and helps customers recognize your brand.
It delivers great benefits in terms of stickiness, conversion rates and loyalty, ultimately impacting your bottom line.
Alterian Content Manager (ACM) helps to improve the customer experience and life time value (LVT) by offering:
- Centralized control of hundreds of websites on a consolidated WCM system, ensuring consistency across sites.
- Better and more up-to-date content on your sites, as ACM makes it easy for anyone in the organization to contribute.
- Easy ways to incorporate user generated content (forums, ratings, comments, polls and blogs), enabling self-service and recommendations by peers.
- Centralized management of content and creative elements not just for the web, but also for your email campaigns , social media channels (Facebook, Twitter, Youtube, Flickr) and mobile sites ensuring cross channel consistency.
- Increased content relevancy through Personalization capabilities, Analytics driven optimization of webpages and even the ability to combine offline and online customer data to build a cross channel customer view.
Featured case study: Plan UK
Plan's goal is to enhance the connection between its sponsors, and the children and communities their contributions are helping.
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