Reduce IT and Digital Marketing costs
With the proliferation of online channels and mobile marketing, the growing importance of social media and the ever increasing consumer expectations, Digital Marketing is potentially going to be a very expensive profession.
Logically organizations are seeking ways to control and ideally reduce cost where possible and reassess the role of the WCM system in that process.
Our Alterian Content Manager (ACM) solution addresses the need to get a better handle on digital marketing cost, both for IT and Marketing departments.
Here’s how ACM can help:
For IT:
- Consolidate disparate Web initiatives and CMS systems onto a single platform to reduce cost and overhead.
- Easily upgrade the system without the need to redevelop bespoke functionality, due to standard API’s and a fixed database schema .
- Benefit from a typical 1:1 software to services ratio, keeping consultancy and implementation costs under control .
- Rest assured that ACM - scaling from small to ultra large - can keep up with your ambitions.
- Choose a deployment option that works best for you: on-premise, hosted or in the Cloud .
- Eliminate expensive integration work by leveraging pre-built integrations with Email, Social Media and Web Analytics.
- Run your Mobile sites and Web Apps from ACM, avoiding duplication of content and eliminating the need to build bespoke Apps.
"Year 1 saw a reduction of 68% in the costs of running our websites - and this included the purchase of Alterian Content Manager."
Rob Tyler - Group Web Manager, New Star
For Marketing:
- Reduce training costs by offering people an easy to use user interface that matches their skills: Microsoft Word & Outlook, fully web based or a desktop tool.
- Eliminate duplication of work by repurposing centrally managed content and creative assets across web, email , social media and mobile channels .
- Reduce printing costs by providing more information digitally and lower call center costs by enabling more customer self-service .
- Increase relevancy through personalization , testing (A/B, MVT) and by capturing user feedback to increase customer engagement and reduce churn.
- Improve efficiency by using advanced workflows to automate tasks, both internally and for external contributors, translators and other participants.
- Empower business users to take full control of sites, microsites, landing pages , (multimedia) content, page layouts and navigation to reduce costs involved in outsourcing to external agencies.
"I redesigned the presentation of the entire UK directory of 25,000 titles in four hours on a quiet Saturday afternoon, and rolled out the changes to the live site in minutes."
Ian Hall - Group Internet Manager, Oxford University Press
If you evaluate the role of your WCM system for the next couple of years, you might be interested in registering for our premium content and downloading our complementary whitepaper:
“Brands at risk – is it time to rethink your WCM System?”
