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Increase Traffic and Conversion

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The benefits of building a great online presence are only measurable if people actually visit your site. Once you have online visitors this is your opportunity to educate and engage with them, ultimately leading to some type of conversion, such as registration, download or purchase.

How do you get people to come to your site and maximize the potential of this brief opportunity you have?

Alterian Content Manager (ACM) can help, as it allows you to:

  • Deliver your webpages at astonishing speeds, to create a high performing experience.
  • Apply SEO , Analytical insight and Social Media Monitoring to your content to increase relevancy and thus search engine rankings, traffic and stickiness.
  • Centrally manage and apply the combined power of email , SMS and social media – all from within ACM - to help drive more traffic to your site.
  • Easily launch a mobile version of your web properties that works across
    > 12,000 devices to attract and capture the interest of the fast growing number of mobile visitors.
  • Optimize pages for optimal conversion through unique analytical capabilities such as a Pagefold View, Asset Level Tracking and examining Click-To-View ratios .
  • Perform A/B and MVT (multivariate) testing on pages to determine which combination of page elements works best.
  • Ensure you expose a consistent brand across all channels, improving brand recognition and customer loyalty .


As a direct result of the new site, DIY chain KARWEI saw customer retention and the average time spent on site quadrupling within two weeks of the new website being launched.

Download KARWEI Whitepaper icon_pdf_small  

In order to get the most out of ACM, you need to harness it with effective, targeted copy to pull in your target audiences. Social Media Monitoring (SMM) can be a powerful supplementary tool to Search Engine Optimization (SEO) for getting your web site ranked and found by your target audience.


Learn more by registering for our premium content and downloading our complementary whitepaper:

 “Four Ways to Take your Search Marketing to a New Level With Social Media Monitoring” icon_pdf_small