Exceed Mobile Expectations
The number of mobile devices is rapidly outgrowing the number of PC’s worldwide, as a result mobile browsing is soaring, now more than ever it is important to review your website(s) from various mobile devices and ask:
- What customer journey are we offering?
- Does our site load fast enough?
- Does our site break?
- How easy is it to browse from a mobile device?
Mobile browsing needs to be taken seriously as the volume of customers viewing your website(s) in this way will only grow.
At Alterian we understand the importance of this channel and as a result have added a vast array of mobile capabilities to Alterian Content Manager (ACM):
- Manage content for your websites and mobile channels all from
one interface : ACM. - Reuse existing content across channels, or easily create specific content for each.
- Enjoy dynamic updates of your mobile site.
- Build your mobile site only once , and deliver it optimally rendered on > 12,000 devices .
- While creating content, display device specific mobile previews inside ACM.
- Easily add geo-location based functionality.
- Ensure a fast mobile browsing experience through automatic optimization of HTML.
- Generate mobile Apps on an ad-hoc basis rather than having them built bespoke.
Out of close to 2 billion people on the planet that have access to the Internet, almost a quarter of them that can access it via a mobile device.
Forrester: The Key to Succeeding with a Mobile Marketing Channel Strategy (April 2011)
Lifting the lid on mobile marketing
Learn more about mobile marketing in general by watching our series of videos on this subject:
Bemoko webinars