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Social Media and Compliance for Health Care Marketing
Join Alterian and learn how two leading social media practitioners - Rosetta and Johnson & Johnson Vision Care, Inc. - balance the opportunities and challenges represented by social media marketing in the highly regulated Health Care marketing environment
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Content Targeting: Moving Beyond Merely Tracking Visitors to Engaging Customers
This webinar focuses on content targeting and understanding how to move beyond merely tracking visitors to engaging customers.
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Customer Analytics for Online Marketing
This webinar focused on the analytic approaches for online marketing and how to fine tune your offer on your website. The testing you do on your website will help you quickly refine your offers through your other channels.
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Web Engagement: From Capability to Cross-Channel Execution
With consumer attention increasingly scarce, mass marketing techniques are dead. Presented by the Gilbane Group and Alterian, this webinar features best practices for interacting with consumers through Web Engagement.
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Metrics vs Behavioral Analytics and Why You Need to Know the Difference
An overview of the web analytics ecosystem and uncover how web behavior analytics can free you from the status quo of just counting page views.
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Mobile - Death Valley, or a bridge to Web success?
This webinar focuses on understanding how to optimize your website for your mobile marketing efforts.
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Persuasive Content – Using Your Website to Grow Your Customer Experience
The well documented proliferation of web content, fueled by increased access to social software and content management tools, tell us that people want to be published, to share their thoughts and participate in on-line communities