-
The 10 Commandments of WCM Selection
In this paper, we highlight the 10 Commandments that significantly contribute to the successful procurement and implementation of a Web Content Management System, based on our experience of working on a diverse range of content management projects, with clients that range from small local and regional organizations to global, multi-product consumer brands.
-
Ovum Technology Audit for Alterian Content Manager v7.0
Ovum's Technology Audit on Alterian Content Manager v7 provides the reader with an objectives analysis of ACM Product Functionality, Architecture, Product Strategy and Implementation aspects.
-
Is it time to rethink your Web CMS?
In today's fast-moving world, organizations need to focus on consistent, integrated, cross-channel messaging and organizations struggle to stay current with the skills and techniques required in the new world of consistent, integrated, cross-channel messaging.
-
Four ways to take your Search Marketing to a new level with Social Media Monitoring
Social Media Monitoring (SMM) can be a powerful supplementary tool to Search Engine Optimization (SEO). SMM now provides a cost effective method to gain an in-depth sense of what consumers want and need. This whitepaper outlines how you can utilize that information to make your website and PPC campaigns more effective.
-
IT Vs Marketing
Increasingly the responsibility of a company’s website is falling to the marketing department, with issues of The question of website ownership is crucial. The separation between IT and marketing leads to frustrations of remotely delivered projects for both. This paper discusses a new approach to this problem.
-
Creating a Web Strategy
We believe the best starting point for determining a website strategy is to understand both the market that an organisation operates within and the needs of its key stakeholders. Most organisations operating today are highly complex and political, making the identification and prioritisation of stakeholders a difficult task. This paper sets out the key issues you need to address in order to ensure everyone is satisfied with the outcome.
-
Consolidation or Proliferation - Confused?
There are good business reasons for consolidating or proliferating websites. While both business approaches are sound, the belief is that multiple sites are the root cause of website and content mismanagement, and therefore consolidation is the only answer. This is not entirely true, and this paper helps clear up this misconception.
-
Three Kings of Consumer Engagement - Gilbane Group
In today's environment, consumers are exposed to relentless brand messaging and are facing marketing overload. In this whitepaper, the Gilbane Group and Alterian discuss how marketers can develop core competencies in conversation, context, and content for superior consumer engagement with their on-line marketing campaigns.
-
EU Web Privacy Laws – What do you need to consider
The press has been writing about the new changes to EU web privacy laws that came into effect in May 2011. Questions around the viability of existing website best practice, web analytics packages, email marketing packages and other on-line marketing tools that utilize cookies have risen as a result.
-
Intranets Best Practice
There is always much talk of the value of intranets, but often it’s hard to decipher the IT-speak from the real, tangible benefits for the business. This document aims to clearly state the benefits which have been realized by our customers in rolling out their intranets and provide some practical advice to make sure your intranet roll-out works first time.
-
Sticky Intranets
Intranets, once implemented, can end up being seen as no more than a stagnant repository of out of date information, failing to demonstrate a clear ROI. Nonetheless, the ramifications of a dead intranet are severe. But how do you spot the symptoms and reverse the effects? This paper explains how you can make and keep your intranet "sticky" and keep it at the heart of your organization.