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White Papers

Our Alterian white papers section contains documents on wide industry issues and specific Alterian product information

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Using a CMS for Search Engine Optimization
Creating a Web Strategy
Seven Deadly Sins of Content Management
Best Practice Implementation of Content Management Systems
Effective Marketing to Maximize Customer Lifetime Value
Contact Optimization for Direct Marketers
Marketing Automation and the Enterprise Opportunity`
Building the Business Case for Operational Marketing
What is involved in making Next Best Activity (NBA) Programs a success
Guidelines for Successful International Direct Marketing
10 Steps to Effective Email Marketing
A New Approach to Marketing Automation
Email Relationship Management Part 2
Email Relationship Management Part 1
Email Relationship Management Addresses Corporate SPAM Concerns
Alterian looks at the pros and cons of buying vs building your intranet
From Insight to Action: Redefining Customer Analytics
Achieving Significant Business Results with Precise Customer Segmentation
The Three Thorns of B2B Database Marketing
Prospect Targeting
A Modern Approach to RFM Segmentation

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