Customer experience (CX) has evolved from a buzz phrase to a guiding principle for businesses as they seek to differentiate themselves in highly competitive and rapidly evolving marketplaces. Regardless of the particular market segment, customers today are demanding superior service, ease of purchase, and a feeling of belonging. How can brands improve their customer experience journey? A recent case study by Forrester on ScottishPower explores how CX can be improved in 3 ways.
Alterian have partnered with Modern Marketing Today to look at this in more detail. Click here and explore how CX can be delivered in three core areas to lower churn, enhance ROI, boost customer satisfaction rates, and deliver business success.

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